On Demand Digital marketing seminar!  

A library of On Demand seminars to train at your own pace and time is coming soon!  We are in the process of recording the training sessions and we would rather do it with participants that will add on the class a positive vibe and energy and benefit from the one time low prices. We intend to offer these sessions at a very competitive price to those that want to learn and help us build a better training experience.
Some of the topics that will be covered are: 

  • Digital marketing strategy

  • Social Media marketing strategy(Facebook, Instagram, LinkedIn and TikTok)

  • Google ads search performance

  • Google ads Display performance

  • YouTube ads performance

  • Email marketing strategy and implementation

  • Efficient and effective content creation that performs and achieves the business objectives

  • Strategic approach of the advertising campaigns aligned with the content to achieve the business objectives. 

  • Laser specific targeting techniques to reach your core audience.

  • Loyalty base advertising targeting to increase retention.

  • Performance analysis and actions evaluation with specific Key performance indicators that will make sense on the achievement of your business objectives such as Brand Awareness, Customer engagement, Website traffic, Lead generation, Sales and Online sales.

  • By the end of the seminar the team will have a clear direction on how to keep an action calendar up to date and relevant with the business objectives.

Our experience in working with more than 250 small-medium businesses will provide you with valuable insights and advanced social media tactics.  

Book your  seat at the next Live-Online seminar

*Due to limited seats per seminar (28 seats) we will follow the first come first served model.




Orestis Michael, Training Manager

Orestis is the driving force behind the Academy. He loves to keep his hands full by participating in the development of the training programs, marketing and customer experience strategies.

He carries more than 13 years of experience in Digital Marketing and Social media marketing. His involvement in this area started back in 2009  when he first witnessed the social media marketing revolution while working as Social Media Marketer when he was attending his Masters in Business Administration in the USA.  

Orestis served as the coordinator of the first Digital Marketing academic course approved by the Cyprus Ministry of Education, offered by the Cyprus College  back in 2015, while he has also taught more than 500 hours. 

His involvement in the education sector,as well as the multitude of corporate seminars offered through the years, encouraged him to lead the Socialway Academy to offer high level educational seminars for companies and marketing professionals in Cyprus and abroad.  

Alecos Loucaides, Trainer

Alecos is a highly skilled Google Ads specialist who has a track record of helping numerous companies achieve their digital marketing goals. He brings a wealth of experience and valuable insights to his trainings, having learned many lessons through his own endeavors. By sharing his expertise, Alecos enables businesses to excel in their digital marketing efforts and stay ahead of the curve.

Alecos's passion for digital marketing has led him to become a sought-after expert in the field. He stays up-to-date with the latest industry trends and tools, and his training programs reflect this knowledge. Alecos's approach is practical and results-oriented, emphasizing strategies that are proven to drive ROI and boost conversions. His personalized coaching and guidance have been instrumental in helping businesses of all sizes achieve their online marketing objectives.

Maria Aristidou, Trainer

Meet Maria, the Digital Marketing Manager at Socialway! Every day, she expertly manages the digital marketing strategies of multiple businesses across diverse industries, leveraging her years of experience in the field. Her professional journey includes stints at top PR and Advertising agencies, where she honed her skills in digital marketing. 

Maria's impressive academic background includes a Bachelor's Degree in Public Relations, Advertising, and Marketing, as well as a Master's Degree in Digital Marketing, both of which she earned with distinction. But that's not all - Maria's quest for knowledge and growth led her to attend numerous communication and marketing courses, which fueled her strategic thinking and helped her stay on top of the latest trends.  

Diamado Demetriadou, Trainer

Diamando is a skilled and creative web designer who enjoys finding solutions to problems. As a web designer, she has worked with numerous big companies in Cyprus and abroad, bringing her creativity and problem-solving skills to every project she undertakes. In addition to her work in web design, Diamando is also a trainer, where she shares her knowledge and expertise with students.

Her degree in Communication and Internet Studies has equipped her with strong marketing and communication skills, which she uses to great effect in her work. Diamando remains committed to continuous learning, always seeking to expand her knowledge and skills in order to better serve her clients and students.



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